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Behind the scenes: 3D-Driven AI Image Generation

A deep dive into how 3D-driven image generation works behind the scenes, written by our partner Nova

Mattias Österberg avatar
Written by Mattias Österberg
Updated yesterday

Behind every image generated in Fibbl AI Studio is a deeper technical foundation built on accurate 3D product data. Instead of relying on reference photos and pixel-based guesses, our AI workflow starts from each product’s full digital model — capturing geometry, materials, dimensions, and branding as structured data. This approach enables more consistent, scalable, and product-aware content generation across large catalogs.

To power this capability, Fibbl AI Studio combines our own 3D infrastructure with specialized third-party AI technology from our partner Nova. Together, this enables a tightly integrated workflow and easy-to-use tool where high-quality 3D assets are transformed into realistic, controllable AI-generated content.

To learn more about the technology and methodology behind this process, we recommend reading Nova’s in-depth whitepaper:

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