Reverse-engineering visuals: The fastest way to create on-brand prompts in Fibbl’s AI Studio
When people struggle with AI-generated visuals, it’s rarely because the tool isn’t powerful enough. It’s because they’re starting from a blank page.
Reverse-engineering prompts flips that problem on its head. Instead of guessing what to ask for, you work backward from visuals, brands, and references that already feel right, and translate them into prompts AI Studio understands.
This article explains how the reverse-engineering framework works, why it’s so effective, and how to use it to consistently generate strong visuals in Fibbl’s AI Studio.
Why starting from scratch is challenging
Traditional prompting advice often sounds like this:
“Be creative.”
“Try different styles.”
“Experiment until it looks right.”
That approach is slow, inconsistent, and frustrating, especially when:
you’re launching a new product,
you’re working with an established brand identity,
or you need visuals that feel cohesive across a full campaign.
Fibbl’s AI Studio already understands your product perfectly thanks to its 3D model. The real challenge isn’t what the product looks like – it’s defining how it should be presented.
That’s where reverse-engineering comes in.
What “reverse-engineering prompts” actually means
Reverse-engineering prompts means starting from real-world signals instead of abstract ideas.
Instead of asking: “What kind of images should I create?”
You ask:
What does my brand already look and feel like?
What visuals do I admire in my category?
What moods, environments, and camera styles keep showing up?
You then translate those answers into structured prompts that focus on scene, mood, camera, lighting – not product description.
When this approach is most powerful
Reverse-engineering is especially effective when:
You’re a new customer and don’t yet know what visuals to create
You want your AI-generated imagery to match an existing brand identity
You’re launching a new product or category
You want inspiration grounded in reality, not guesswork
In other words: whenever “just experimenting” feels risky or inefficient.
The reverse-engineering workflow (step by step)
The guide outlines a simple but powerful workflow you can reuse anytime.
1. Start with the prompting guide
Upload or reference the Fibbl AI Studio Prompting Guide so the AI follows the correct philosophy: scene-first, product-aware, art-directed. Downloadable PDF at the bottom of the article.
2. Add your brand context
This can include:
your website or key landing pages
brand manifesto or tone of voice
social media images or campaign visuals
You’re not describing visuals yet – you’re defining identity.
3. Add competitor or inspiration references
Paste examples of:
campaigns you admire
visual styles you want to align with
or even things you explicitly want to avoid
These references act as visual guardrails.
4. Define the product’s main use
For example:
Daily commuting
Business travel
Outdoor performance
Luxury everyday wear
Safety gear
This grounds the visuals in real-life context.
5. Define the target customer
Who is this for?
urban professionals
frequent travelers
active lifestyle consumers
construction professionals
This influences everything from environment to mood to camera distance.
6. Generate structured prompts
Finally, use a single, clear instruction:
"I need help developing on-brand and relevant prompts for an AI Image Generation tool. I would like you to use the prompting guide that is uploaded as a reference for best practices. The product I need prompts for is a men's running shoe designed for city running. I have uploaded 10 photos from an earlier campaign and from competitiors for you analyze our mood and aesthetics of the visuals we are looking for. The overall environment and scenery should be full of life, feel warm and captured on a early summer morning.
Based on the Fibbl AI Studio Prompting Guide and the information provided above, generate 20 prompts that would be relevant for creating visuals for my products. The prompts should focus on scene, mood, camera, and lighting – not product description."
The result: ready-to-use prompts that already feel intentional, aligned, and on-brand.