Angles
Angles define the point of view from which your product is shown.
The Render Studio offers a set of predefined angles designed for common product presentation needs.
Why Angles Matter
Different angles highlight different aspects of a product:
Front angles are ideal for product pages
Side or detail angles help showcase design and features
Multiple angles create a more complete product view
Because the product is based on a 3D model, you can switch between angles instantly — without repositioning the product.
Lighting
Lighting controls the overall look and mood of your packshots.
The available lighting setups are designed to ensure consistent and high-quality rendering across products.
What Lighting Affects
Shadows and depth
Material perception (e.g. gloss, texture)
Overall contrast and clarity
Choosing the right lighting helps ensure your product looks clear, realistic, and aligned with your brand style.
Styles
Styles define the final appearance of your image.
They allow you to adapt your visuals to different platforms or brand guidelines.
Style options include:
Background color
Shadows (on/off)
Product scale
Padding and framing
Why Styles Matter
Styles help you:
Match marketplace requirements (e.g. white background)
Align with brand identity
Create variations for different use cases
Tips
Use the same angles and lighting across products for consistency
Create different presets for different use cases (e.g. e-commerce vs campaign)
Keep styles simple for product pages, and more flexible for marketing content
Next Steps
Now that you understand how visuals are defined, visit: How to Create and Manage Presets