Create impactful advertising experiences by leveraging the 3D files to create immersive filters in Stories and Reels where users can see the product in their environment or try it on.
Since the birth of Stories, Instagram has supported users to apply effects to their content. You have probably seen or experienced it yourself, in the shape of a pair of dog ears on someones head or a change in hair color. Meta has taken the next step when it comes to effects. Nowadays, they are not only entertaining, but they can also be practical. For example, you can test a pair of glasses on yourself, or place a in your environment – directly via the app. These effects can be used in the organic and paid content on Facebook, Instagram and Messenger.
1. Creating the effect
To create an effect you need a 3D model of your desired product(s). By modifying the raw file in a software called Meta Spark Studio you can create an effect compatible with Meta platforms, and by uploading it via Meta Spark Hub you can publish an effect that can be used my millions of users to explore your products in organic and paid formats directly on Facebook, Instagram and Messenger.
Luckily, you don't have to learn this process from scratch. Fibbl provides a service which includes delivering ready files compatible with Meta Spark Hub. So the only thing you have to do is to let us know which products from the database you would like to make an effect for and we will provide you with the files.
2. Uploading the effect
Once you have received the files for the effect, you can create an account using your Facebook account at Meta Spark Hub. Once you are logged in, you can start the publishing process by clicking 'Publish' in the top right corner.
You will notice that you have two options: Effect and Ads Effect. We recommend to upload via both paths as the first option makes the effect available on your Instagram page, while the latter option makes the effect available to use in advertising.
How it can look on your Instagram profile page when you upload them as 'Effect'
But for the sake of this guide, we will upload an 'Ads Effect'. The publishing process is pretty straight forward. You need to name the effect (this name will be the public title of the effect, include keywords), upload the .arexport file you received from Fibbl, select the platforms where you want to publish it and include a demo video visualizing the effect.
Once submitted, it can take up to 24-48 hours for Meta to review and approve the effect.
3. Create an ad with the effect
Once the effect is approved it's ready to be connected to an advert. Set up your campaign in Ads Manager as you usually do, but on the destination step of your ad – you should select Instant Experience and hit Create new + AR Experience.
As you see, you can choose freely what creative source you would like to the add – but the difference is that it will open up the effect for the end-user once clicked. Then within the experience, there will be a call-to-action button taking the user to your desired destination.
And this is how you can bring your potential customers into an immersive AR experience right from an ad.